Description:
The Assistant Marketing Manager is responsible for providing support to the Senior Marketing Manager (Trade) to plan and execute a global trade marketing strategy for Lonely Planet’s print publishing business that maximises book sales. The successful applicant will manage a variety of projects and oversee the production and distribution of marketing and sales materials to service Lonely Planet’s sales teams, supporting both sell-in to trade accounts and sell-through to consumers. The role will be required to develop an understanding of Lonely Planet’s brand positioning and guidelines, and an expert knowledge of Lonely Planet’s print publishing product range.
Experience managing marketing campaigns and leading projects that involve both internal and external stakeholders is essential. In particular, the candidate must have expertise briefing and providing clear and effective feedback to designers, content creators and copywriters. Additionally, a high level of attention to detail and the ability to work autonomously, is required to be successful in this position. Passion for travel is a must.
What You'll Do
- Create and deliver high impact trade marketing campaigns and key sales materials that align with our brand objectives, setting goals and KPIs to measure success and ROI
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- Work with Lonely Planet’s Sales teams to identify opportunities with key accounts and develop tailored promotions to support high value sell-in and sell-through
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- Manage the design and production of marketing assets including product advertising, social media assets, product photography and video trailers
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- Produce Point-of-Sale displays and Gift-with-Purchase items for trade promotions
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- Oversee the production and maintenance of best-practice product metadata and collaborate with a Copywriter to create optimised product descriptions for Lonely Planet’s print products
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- Lead the planning, creation and measurement of assets to promote Lonely Planet’s products on Amazon (including Amazon A+ content and other on-page assets, sponsored video banner advertising etc)
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- Develop and implement an annual calendar of content and assets for Lonely Planet’s Trade Marketing Website
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- Assist in the planning and production of Lonely Planet’s brand booths and displays at industry events and conferences
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- Contribute to post-campaign reporting: providing results, assessment and suggestions for improvement as required. This will include presenting at conferences and meetings
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- Be a “student of marketing, media and design”: Stay abreast of and share best practices, trends and new ideas from across the publishing and retail product categories (bookstores and beyond)
What we’re looking for
- 3+ years of marketing industry experience
- Demonstrated success managing campaigns and projects that involve multiple internal and external stakeholders
- Understanding of the publishing industry (or experience in a similar category)
- Strong sense of design and current trends in Marketing
- Understanding of how design files need to be set up for print production and experience working with printers/producers
- Strong organisation and time management skills with a keen eye for detail
- Excellent communication skills including written (editing, copywriting and writing for different markets) and interpersonal. This is a global role that will collaborate with colleagues in a variety of timezones.
- Ability to work autonomously and on a range of projects simultaneously
- Ability to work well under pressure and to meet deadlines
- Microsoft Office Suite skills (Word, Excel, Outlook)
- Experience with Amazon keywords and product description copywriting is an advantage