Brand Manager

Description:

Grow with us as you partner with our Brand Teams to provide support and manage the execution of our biggest European Brand Promotions and Activations. Reporting to the European Partnerships and Promotions Manager and working with the European Marketing team, you will manage the executional implementation of our multi-brand (kids, teen, taste and adult health brands) campaigns across 25+ European markets.
Lead with us as you collaborate with a diverse group of individuals from brand, external agencies, communications, sales, supply chain, RGM (revenue growth management), finance and other cross functional partners.
Work closely with Partnerships & Promotions Manager to deliver activations into market, you will be responsible for the execution of consumer promotions, partnerships, and activations across Kellogg’s Europe.

• Ensure European promotions, partnerships and activations are executed with excellence, legally compliant, on time, on budget and in line with wider business objectives.
• Manage day-to-day project requirements and collaborate with all key European Kellogg departments and local activation teams to ensure delivery of promotional projects.
• Manage day to day involvement of external suppliers in relation to activation projects to ensure all necessary goods and services are delivered to plan and budget.
• Managing activation project budgets and ensure any changes are captured and pro-actively managed with Finance and the Promotion leads.
• Briefing agencies and managing agency relationships
• Manage provision of promotional T and Cs, FAQs, and any other relevant checks and processes that must be adhered to for promotion plan to delivered without issues.
• Managing the project approvals process ensuring alignment with all key project areas such as Legal, Quality, Corporate Communications, Consumer Services, Digital and Premia.
• Own the central project working documents and SKU lists to provide full clarity to key stakeholders.
• Tracking the redemption performance of live promotions, monitoring for any issues and understand what drives performance.
• Drive internal engagement of promotions going live within the business presenting to key Kellogg’s stakeholders.