Communications Executive

Description:

Reporting to the Corporate Communications Manager and working closely with the Internal Communications Manager, this role plays an important role in shaping how Irish Distillers communicates with its external & internal stakeholders.

Through clear, engaging corporate and internal communications, the role will create high-quality content across multiple channels that supports the business strategy, strengthens stakeholder engagement and helps build pride in our people, brands and business.

Key Responsibilities

External Communications Responsibilities:

External Corporate Content & Channel Management

Develop a communications strategy & calendar for Irish Distillers corporate social channels
Implement effective approvals process for social media content
Define and track strategies to grow engagement on our external channels
Storymine for content across the business to support our external communications strategy
Working with our agencies, develop and deliver bespoke creative social content projects as required
Develop content for Irish Distillers’ website and manage updates as required
Manage monitoring services and deliver briefings, as required, to selected internal audiences, showcasing earned corporate and brand coverage
Support press/media trips to Irish Distillers Brand Homes - Jameson Distiller Bow Street and Midleton Distillery Experience.
Work with the Irish Distillers Market Company as required on individual/ad hoc PR projects for the wider Pernod Ricard Brand portfolio

Trade Press Activity

Working with the Group Public Relations & Events Centre of Excellence, manage and support the trade press strategy for brand launches
Manage the Press Office for inbound media queries
Working with the relevant agency, gather facts for the development of trade press releases, FAQs, interview briefing documents for spokespeople etc.
Review/edit first edits of press releases, FAQs, briefing documents etc.
Support senior spokespeople prior to interviews

Global Brand Awards

Working with the Group Trade Advocacy Centre of Excellence, the Aged Spirits and Champagne Division & relevant PR agency, support the Irish Whiskey Portfolio Awards Strategy

Internal Communications 

Internal Content Creation & Channel management

Develop & execute a channel communications strategy & calendar for Irish Distillers internal communications channels
Define and track strategies to grow engagement on our internal channels
Storymine for content across the business to support our internal communications strategy
Maintain existing and develop innovative new channels to communicate and engage with employees.
Develop content appropriate to our different internal audiences
Identify and develop a team of local communication champions on each site and within departments to rely key messages in an innovative and inspiring manner.

Management of Communications Assets

Develop, manage and update a corporate image bank and AV repository for external & internal use, including but not limited to visual assets for internal and external digital channels and internal & external campaign materials.
Develop resources for the wider business including, but not limited, to corporate presentations, key internal & external messages, issue management.

General

Support the Corporate Communications Manager and the Internal Communications Manager on external and internal communication projects & activities including but not limited to media training for spokespeople across the business, Townhalls
External & Internal reporting as required
Manage the internal & external email in-box and maintain/update repository of stock responses

Key skills required

Excellent communication skills to include strong presentation and copy writing skill
Strong understanding of strategic communications landscape, including media, for a global brand company
Strong budget management skills
Strong networking skills
Strong digital communications skills
Keen understanding of AI and how it can be utilised across the Irish Distillers communications function
Intimate knowledge and strong interest in national and global politics
Innovative and creative
Results orientated and creative problem solver
Excellent organisational skills, ability to prioritise tasks and attention to detail 
Demonstrate up to date knowledge of all emerging communication channels, media and consumer trends
Strong analytical ability to interrogate data, information and research to inform planning and decision making
Ability to balance driving strategy with tactical delivery
Ability to work across multiple stakeholder groups, from senior leadership through to stakeholders at ground level, inc media

Qualifications and experience

Educated to degree level, ideally in Communications, Public Affairs, Marketing or related discipline; A Masters degree would be an advantage
Minimum of 5 years + classic FMCG corporate communications or related experience, achieved in a high performing environment with proven ability to develop strong relationships and influence senior stakeholders
Experience in agency management, strategic communications ore related area
A track record of best in class development and execution of integrated commmunications planning or related area.