Description:
Susan has been successful in the role and said the following “ Yes this role will report to me but I am looking for someone who can demonstrate initiative and the ability to handle a number of projects at any one time is key. In this role, no 2 days will be the same and this role will focus on bringing the data to life but equally Denis, the successful candidate must be comfortable operating in the grey- with the number of categories that we have, you cannot be an expert on all ! and you must be assertive and be able to interact and influence Senior Management in the business. As you know, I have done this role before – I loved it ! and you / the successful candidate will obtain fantastic exposure to the group.”
Key Responsibilities
- Combine customer insight sources to create a unified view of the customer and craft stakeholder friendly narratives
- Present research findings and other insights to the Marketing team and wider business to help them make strategic decisions
- Develop and monitor key customer metrics such as NPS, and work with key stakeholders to address concerns and opportunities.
- Use multiple data sources to report on and analyse the market in order to deliver actionable insights to the business e.g. market share, customer sentiment
- Drive the customer insight plan and creating insight deliverables (studies, dashboards etc) that are fit for purpose.
- Build and display commercial awareness, understanding the dependencies and subject matter areas of your stakeholders
- Support insight budget management and strategize spend for the best efficiency and driving value
- Work collaboratively with colleagues within and outside own function and develop and actively maintain a positive relationship
Key Requirements
- 5-8 years experience in insight, strategy, or commercial roles within a dynamic, customer-facing industry. ( either RFMCH; Retail or Telecoms)
- Proficiency in Microsoft Excel, PowerPoint, and Office. Outstanding analytical capabilities to generate actionable insights and find opportunities.
- Ability to work independently and as part of a team and have a proven ability to deliver insights that influence positive changes in business decisions.
- Research management experience running a wide range of qualitative and quantitative research projects