Description:
Greenhouse is looking for a Field Marketing Manager, EMEA to join our team!
Reporting to the Sr Director of International Marketing, you will build and execute the BNL/DACH field marketing strategy from the ground up, owning the entire demand generation motion to drive pipeline and revenue in our key expansion markets. This is a highly collaborative, full-cycle marketing role responsible for a diverse marketing mix, including integrated campaigns, account-based marketing (ABM), and regional events. You will work in close partnership with our regional Sales team and global marketing functions to accelerate growth and build the Greenhouse brand.
Who Will Love This Job
- A strategist – you excel at seeing the big picture and translating business goals into a comprehensive, revenue-driven marketing plan
- A partner – you thrive on building strong, collaborative relationships with sales and other marketing teams to achieve shared objectives
- An analyst – you are obsessed with tracking performance, measuring ROI, and using data to report on success and inform future campaigns
- An owner – you take full responsibility for your region, from crafting campaign briefs and copy to managing projects and executing on the ground
- A builder – you are excited by the opportunity to establish a new function from the ground up in a critical expansion market
What You’ll Do
- Define and execute the comprehensive field marketing strategy for the BNL/DACH regions, with a direct focus on revenue-driving activities
- Own the regional marketing calendar, managing integrated campaigns, events, webinars, and ABM programs from concept to completion using tools like Asana
- Develop and implement the lead generation and pipeline acceleration strategy to meet and exceed regional targets for both new business and customer expansion
- Partner closely with BNL/DACH Sales leadership to ensure alignment, enable the sales team for success, and create targeted programs that support their goals
- Create essential campaign assets, including campaign briefs, email copy, and landing page content, to drive program execution
- Document and report on campaign performance and its impact on pipeline at 3, 6, and 12-month intervals
- Collaborate with Marketing Operations, Brand, and Partnerships teams to ensure seamless campaign execution and co-marketing success
You should have
- Proven experience in a B2B field marketing role with a focus on demand generation and pipeline creation
- Demonstrated experience marketing to the BNL and/or DACH regions
- A track record of tying marketing activities directly to revenue goals (sourced leads, opportunity creation, pipeline influence) and reporting on that impact
- Experience executing a community marketing strategy, including community events.
- Experience managing end-to-end event strategy and execution, including in-person, virtual, and hybrid formats
- Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce)
- Excellent project management and cross-functional collaboration skills
- Fluency in Dutch and/or German, a plus
- Experience in the B2B SaaS industry, a plus
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply