Marketing Manager

Description:

AQMetrics is a leading provider of regulatory risk software to global financial institutions. Our SaaS platform is award-winning, and our range of products make regulatory risk management simple, secure, and globally compliant.

As the company and in particular the marketing team is growing, we need to expand on our digital marketing footprint to drive engagement and awareness of the AQMetrics platform. We are also in the process of expanding to other regions globally, therefore we need to ensure that our platform and brand is front of mind within our target audience.

Work cross-functionally with the product, marketing, and sales teams to develop and execute launch plans including: Product presentations, data sheets, content, demos and field training.

• Value proposition development, key messaging and positioning of our products.

• Understand buyer personas, pain points, and purchasing behaviors of our target customers.

• Review competitive offerings and promote ongoing differentiation in our marketing and products strategies.

• Ensure product releases are launched with appropriate localisation and messaging for our different regions we cover.

• Partner with regional sales managers to influence how the products are positioned during the sales process and identify opportunities to introduce sales enablement tools.

• Build out our library of enablement assets.

• Continuously work with the digital marketing team to develop up to date collateral and content for our website.

• Support in terms of global events from a content and positioning point of view.

• Help grow and develop our customer portal to ensure our customers have access to the latest content and training materials.

• Work closely with the product teams on the demo strategy.

• Contribute to the development of thought leadership content such as blogs, whitepapers, webinars, videos etc.

• Other product marketing related support to the organisation.