Revenue Marketing Manager

Description:

Our client is a rapidly growing technology company that specializes in artificial intelligence and machine learning solutions. Their mission is to empower businesses with advanced AI technology to streamline operations and optimize performance. With a team of experienced data scientists and engineers, they develop cutting-edge AI tools to address complex business challenges.

To strengthen their business, they are seeking a Revenue Marketing Manager who will design, implement, and oversee comprehensive marketing campaigns. The role involves strategizing and executing programs aimed at boosting sales for both new and established businesses, with a focus on speeding up generating new leads. The ideal candidate will take charge of devising an all-encompassing marketing strategy, driving demand for the products and services in various markets. You will be expected to employ creative campaigns, customer-centric marketing, and engaging content to identify and target specific customer segments, expanding the sales funnel and enhancing the brand's reputation.

This role requires expertise in sales cycles and launching products in new markets. We seek a candidate who excels in relationship-building and has an agile mentality. If this describes you, keep on reading!

Responsibilities:

• Develop and execute integrated marketing strategies that encompass SEO, SEM, social media, email, and content marketing to achieve revenue objectives.
• Identify critical customer pain points, purchasing patterns, and business opportunities while keeping an eye on the competitor landscape.
• Produce content and programs that cater to users throughout their lifecycle.
• Develop social media campaigns that gain and engage existing followers, enhance brand recognition, and drive website traffic.
• Work collaboratively with team members to reach objectives.
• Develop a consistent process to build and optimize the CRM to drive leads, views, and communication/messaging for key business stakeholders in marketing and sales.
• Report on campaigns performance while ensuring a smooth transition from MQLs to SQLs.
• Implement targeted marketing campaigns for specific accounts, ABM, and industry verticals.
• Track budgets to ensure successful goal attainment.

Requirements:

• At least 5 years of experience in marketing, with a proven track record of designing and implementing comprehensive marketing plans.
• Establish a high standard of process and support for collaborating with internal marketing, analytics, and sales stakeholders.
• Possess a solid grasp of online marketing and a thorough understanding of significant marketing channels.
• Demonstrate a track record of identifying target audiences and creatively leading cross-channel marketing campaigns that captivate, educate, and motivate.
• Possess a clear comprehension of sales processes and prospecting requirements.
• Solid communication skills and the ability to communicate with team members.
• Ability to simultaneously work on multiple marketing projects with various requirements.
• Ambitious and driven.