Description:
Workhuman is seeking a Paid Media Senior Specialist to own the day-to-day management of our EMEA paid media campaigns across paid search, paid social, display, digital video, sponsored email, and more. This role will support key marketing programs in Brand, Product Marketing, Demand Generation, Account Based Marketing (ABM), and Events.
You will serve as an internal subject matter expert for paid media, partnering with stakeholders across the business to launch, optimize, and report on performance-driven campaigns that increase brand awareness, generate qualified leads, drive event registrations, and progress pipeline for key accounts.
The Value You Will Deliver
- Support the International Marketing team with the day-to-day execution, optimization, and performance of paid search (Google Ads, Microsoft Ads/Bing, Gartner Digital Markets), paid social (Meta, LinkedIn), digital video (YouTube), display (Google Display Network, LinkedIn Audience Network), and more
- Collaborate with internal client stakeholders in International Marketing, Content, SEO, Organic Social, and Digital/Web to align paid media strategy with broader marketing and pipeline goals
- Ensure that digital channels are effectively tagged with UTM parameters to support analysis and that creative is trafficked according to the media brief
- Manage campaign setup, structure, bid strategies, spend pacing, and audience segmentation using tools such as SA360 and native ad platforms
- Build and refine paid search keyword and match type strategies, including regular search query analysis to surface new opportunities and mitigate inefficiencies with negative keywords
- Write, test, and optimize high-performing paid search ad copy and extensions across various campaign types and funnel stages
- Run A/B tests on ad creatives, headlines, CTAs, and audience segments within Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads
- Regularly analyze campaign data, drawing out insights and trends to inform optimizations and communicate results to internal teams in a clear, actionable way
- Maintain strong relationships with platform representatives (e.g. Google, Meta, LinkedIn) to stay informed on the latest campaign types, features, betas, and assist with campaign performance and advanced measurement solutions such as Search Lift and Brand Lift
- Stay current with the rapid evolution of the paid media ecosystem, especially the increasing role of AI in campaign automation, ad delivery, and SERP experiences. Monitor new features, betas, policy changes, and emerging formats adapting strategy to remain competitive and aligned with platform innovations
The Skills You Will Bring
- 3+ years of hands-on experience managing digital marketing campaigns, especially Google, Bing, Meta, and LinkedIn
- Proven success optimizing campaigns with monthly budgets of at least €50K/month; B2B industry and/or lead generation preferred
- Strong understanding of paid search tactics including match types, bidding strategies, ad copywriting, and conversion tracking
- Experience managing campaigns across multiple geographies and languages
- Experience using SA360 or similar bid management tools
- Tableau, Quicksight, or other performance analytics platform experience
- Google Ads Search Certification and Meta Media Buying Professional Certification preferred
- Strong grasp of proven strategies and core principles for social media campaigns including creative and campaign setup/management best practices
- High proficiency in Excel (vlookups, pivot tables, formulas, etc.)
- Excellent analytical and problem-solving skills; confident working with data
- Strong communication and collaboration skills—able to translate performance into business impact
- Demonstrated experience supporting a variety of program goals: awareness, engagement, website traffic, and conversion
- A passion for staying ahead of the curve in a fast-changing digital advertising environment—keen interest in industry trends, emerging AI-driven capabilities, evolving SERP behavior, new social media platforms, and the future of digital marketing as it adapts to new technologies and user expectations