Senior Product Marketer

Description:

We are looking for an experienced product marketing leader with high sales acumen and storytelling abilities. Someone strategic that understands the big picture. A great communicator with the talent to simplify complex products into sharp value-driven narratives that resonate. Someone able to lead projects and collaborate with cross-functional teams. Someone that knows how to execute and deliver quickly without getting overwhelmed.

Responsibilities

• Messaging - Develop sharp product positioning and messaging and effectively communicate the value proposition of our products to target audiences.
• Enablement - Craft and maintain high-quality sales enablement material and train the sales teams on using it
• Collaborate with product management and CS teams to conduct market research, customer insights, and competitive analysis to inform product strategy and market opportunities.
• Create and execute product launches, including marketing collateral, website and promotional activities.
• Develop and manage customer-facing marketing campaigns to drive product awareness and drive engagement.
• Create ROI models and helps sales build business cases for prospects to drive sales
• Lead customer-facing events and webinars to showcase product features and benefits to prospects and customers.
• Brief industry analysts

Skills Required

• Minimum 5 years of experience in product marketing working with sales and product teams
• Deep understanding of B2B SaaS products.
• Excellent storytelling skills, with the ability to articulate complex concepts in a clear and compelling manner.
• Technical skills and an ability to understand the product at a PM level
• Results-oriented mindset with a focus on driving business impact and achieving measurable goals.
• A good speaker with the ability to articulate and inspire