Head Of Marketing

 

Description:

We're hiring our first full-time Marketing Manager to join us at an exciting time. You’ll work directly with the founders to lead marketing strategy and execution across all our sites, blending big-picture planning with hands-on delivery. You’ll meet founders in person and regularly via video call.

This is your chance to play a key role in shaping how the Ireland discovers, plays, and loves padel.

 

Key Responsibilities

 

Marketing Strategy & Planning

· Create and deliver a 12-month marketing plan in line with growth targets and new site launches.

· Develop membership campaigns to boost acquisition and retention

· Build tailored, location-specific strategies to grow community engagement at each site

· Support the launch of new sites with localised campaigns, events, and promotions

· Design and promote corporate packages and tournament participation incentives

 

Digital & Content

· Manage and grow our social media channels (Instagram, Facebook and especially Linkedin)

· Launch and build our TikTok presence

· Plan and schedule engaging content that reflects our brand and community

· Run email campaigns via Klaviyo

· Use Google Analytics and other tools to track and report performance

· Implement SEO strategies to improve organic growth

 

Partnerships & Community

· Build and maintain relationships with influencers, ambassadors, and community partners

· Design marketing materials for schools and local initiatives

· Identify and execute co-marketing campaigns with relevant brands and our host sites

· Create buzz on the ground through events, open days, and local collaborations

 

What We’re Looking For

· A self-starter who’s excited by early-stage growth

· Someone who thrives on both strategy and doing – this is a hands-on role

· Strong digital marketing skills (social, email, SEO, analytics)

· Creative thinker with an eye for design and storytelling

· Confident working with founders, agencies, and partners alike

· Interest in sport, fitness, and community-building is a big plus

Essential Qualifications: • 5+ years of marketing experience, 2+ years in sports/leisure preferable • Proven track record in membership business growth • Understanding of Padel essential • Expert in Klaviyo, and Google Analytics • Strong digital marketing campaign portfolio • Experience in community building and partnerships Desired Qualifications: • Sports/leisure industry experience • Startup/scale-up experience • Direct founder collaboration experience • UK sports market knowledge • Multi-location launch experience What We Offer: