Marketing Product Specialist

Description:

In this role you will be responsible for the following areas and tasks:

Product Management and support

• Manage the product portfolio through its Life Cycles to rationalize and optimize the portfolio
• Maintain the Global Product Overview and Technical Data Sheets, working closely with RA / QA / R&D
• Provide marketing input to new product developments
• Conduct competitive product assessments and develop new strategies to compete
• Ensure ongoing product range profitability, make recommendations for margin improvement

Relationships

• Establish and maintain close cooperation with a wide range of departments, including, Quality, Regulatory, R&D, Operations, Finance, Purchasing, Planning, Supply Chain and Sales.

Growing the Business

• Develop and conduct product training for internal and external personnel
• Define and drive short and mid-term product plans
• Provide input to assigned longer-term road-map projects
• Ensure that products under development meet market and company objectives
• Initiate and manage communication and promotion campaigns (product/segments literature, trade shows, brochures, internal/external newsletters, sales actions, etc...
• Support on NPI process, including gate reviews, pre-assessment calls and monthly R&D updates

Measurement and Analysis

• Monitor product profitability and take proactive actions
• Measure product complexity and product life cycle to guide corrective actions as appropriate
• Optimize processes wherever possible in order to perform tasks more efficiently
• Generate and maintain analysis of the market with a focus on market trends, market size, competitive solutions and positioning and market

Qualifications

• Bachelor’s / Master's Degree required (e.g. marketing, economics, business administration, etc.)
• +3 years of relevant experience required
• Excellent written, verbal communication and presentation skills
• Strong teamwork and relationship-building skills
• Understanding of applicable computer systems
• Possesses leadership, mentoring, training, and project management experience and skills
• Strong ability to multi-task
• Effective negotiation skills
• Strong customer focus and orientation
• Fluent in English