Description:
As a Digital Marketing Specialist at PALFINGER, you will manage and optimize digital touchpoints across your region to attract new customers and strengthen engagement with existing ones. You’ll implement global strategies locally, create impactful content and campaigns, and ensure a seamless digital customer journey. Collaborating with cross-functional teams, you’ll contribute to both regional success and global alignment.
Your Responsibilities
- Manage and optimize regional website content and structure, ensuring alignment with global standards and enhancing the customer journey.
- Plan and execute localized digital campaigns across paid media, search, and social platforms to drive visibility and lead generation.
- Create and publish engaging content across social media channels, balancing global brand consistency with regional relevance.
- Implement marketing automation workflows and lead nurturing campaigns tailored to local market needs.
- Collaborate with global and regional teams to ensure strategic alignment and contribute to cross-functional digital projects.
Your Qualifications
- Proven experience in digital marketing, content management, and campaign execution, ideally in a B2B environment.
- Strong knowledge of website optimization, SEO, and user experience principles.
- Familiarity with CRM and marketing automation tools, preferably Microsoft Dynamics 365 Marketing.
- Excellent communication skills and ability to work in a matrix organization across global and regional teams.
- Analytical mindset with experience in performance tracking and data-driven decision-making.