Senior Product Marketing Manager

Description:

We need a senior PMM who can launch and scale RiskRadar commercially: define the category story, build sharp positioning, enable sales, and continuously improve conversion through disciplined experimentation.

This is the first dedicated PMM hire in Storyful for RiskRadar (there is an existing marketing team who own demand gen and broader content). Within 6–12 months you’ll establish the PMM operating system; within 12–18 months you’ll be expected to hire/build a small PMM pod.

The mission Make RiskRadar the obvious choice for Financial Services comms/risk teams by creating a GTM engine that is:
 

• Market-insight driven
• Experimentation-led
• Sales-enabled
• Credibility-first (especially with AI claims)

What you’ll own

• Positioning, messaging, and category narrative (Financial Services first)
• Define and maintain the messaging architecture (ICP5 primary, ICP1 secondary), persona-based value props, proof points, and “why now” narrative.
• Translate ML/AI capabilities into outcomes buyers care about (e.g., time-to-awareness, time-to-triage, risk escalation prevention, exec confidence).
• Produce canonical assets: messaging framework, website pillars, product story, proof library.