Product Marketing Manager

Description:

Reporting directly to the Chief Marketing Officer, we are looking for an accomplished and enthusiastic Product Marketing Manager with at least 5 years experience.

As one of the first Product Marketing Managers at the Cardano Foundation, you will be responsible for driving the successful launch, promotion and adoption of our cutting-edge blockchain products, solutions and services.

• Conduct market research and competitive analysis to identify key market trends, target audience needs, and positioning opportunities for Cardano Foundation products, solutions and services.

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and growth for our products, solutions and services.

• Collaborate with cross-functional teams, including product development, partnerships and community, to ensure alignment and effective execution of marketing initiatives.

• Craft compelling product messaging and positioning that effectively communicates the unique value propositions of our offerings to specific target audiences.

• Create engaging marketing collateral, including product sheets, case studies, white papers, and presentations, to support sales and marketing efforts.

• Oversee the production of marketing content and coordinate its distribution across various channels - including websites, social media, email campaigns, and industry events.

• Analyse performance metrics and feedback to measure the effectiveness of marketing strategies and optimise campaigns for maximum impact.

• Stay up-to-date with the latest developments in the blockchain industry and proactively identify new marketing opportunities and trends.